In Boston - Whipple Hill Users Conference - 09
I am in Boston. Home. It’s pretty great to be home. It’s even better that work paid for me to come home this summer. I will have to see if I can make that work out again in the future. I am here because we use Podium from Whipple Hill to generate our web content and to manage our student information system. It’s OK. It has it’s quirks. The conference is designed around orienting us to Podium and learning the tricks to make it do what we need it to do.
One of the most exciting things I will take home with me, (home on the West coast, not in Boston) is the idea that Social Media is something we, (the school) have absolutely no control over. Run a Google query similar to this: “My Company Name” -mycompany.com and tell me what you find. The query, for those of you who don’t use the advanced features of Google, will provide you with all the Google indexed content that mentions your company by name, yet doesn’t come from your company’s website. See… people are talking about you in ways you have zero control over. Well… the only way in which you can control this type of interaction is to behave ethically as an organization. If you do this, people will talk positively about you. If not… not so much.
You can check out what people are saying about the conference on Twitter.
Posted on Wed, 01 Jul 2009 20:41:32 -0700 in
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